Social Media Marketing

To say that “Social Media” is all the rage right now is, quite frankly, an understatement.

It seems like everyone is flocking to Twitter and Facebook in a misguided attempt to “cash in” on the hype and buzz for themselves and their business.

But what NO ONE is talking about is the glaringly obvious fact that…

No two social media sites are the same!

Ask yourself this: why are doing what you are doing online? What is the purpose of the strategy? What are you hoping gain?

Meaning… before you go out and hire some twenty-something year old to get you a couple of thousand fans for your facebook page, ask yourself this: what do you expect those fans to do?

You see, the biggest mistake is approaching ALL social media sites the same.

And that the first BIG mistake.

The second is approaching social media marketing without a clear goal for your time, effort and dollars.

If you think you are going to make a ton of sales from twitter, you are sadly mistaken.

Right goal, wrong tool.

And this is much more common than you know.

What is Your Social Media Marketing Strategy?

Pretty basic question, right?