Pay Per Click Marketing
How to Generate More Leads and Online Sales,
Even if You Already Tried Pay Per Click Marketing Before?
Maybe you have tried using pay per click marketing to grow your business online. Maybe not.
Either way, the critical issue for you is how to EFFECTIVELY use pay per click marketing grow your business.
And the answer is, yes it can. If you know what you are doing.
For example, pay per click can…
- Generate targeted leads for your business
- Market test headlines for your offline marketing messages
- Quickly test effective keywords PRIOR to spending time and money on SEO (Search Engine Optimization)
- Effectively track your website’s ability to convert visitors into leads (or sales)
- Determine if your chosen target market is accessible online
- And much more…
So yes, Pay Per Click (PPC) has emerged as a highly effective advertising tool.
But it is also a market testing tool, short-cutting the process for gaining invaluable knowledge about your marketplace and their willingness to buy.
By the way, I challenge you to find other companies offering Pay Per Click Management services that even know and speak about this. More on this point later…
Whether you currently outsource your Pay Per Click Campaign Management, handle it in-house, or are just getting started, we can help you succeed…
PPC Campaign Success
Let me let you in on a little “insider secret” in the industry. The NUMBER ONE KEY to an effective campaign is the way it is structured.
Case closed.
Typically, here’s a list you’ll find with regards to how to structure a campaign:
- Selection of keywords
- Ad copy
- Ad location
- Conversion management
If this is what you’ve read (or heard about), you’ve only been told HALF the story.
How do I know this?
It’s simple. Because we’ve been called in on many occasions to FIX the PPC mistakes of other companies. Mistakes that have caused businesses to overpay for ineffective traffic. For example…
Case Study #1:
One company called us because they were losing tons of money on their PPC campaign. Their cost per lead was over a hundred bucks ($106.45 to be exact). The solution?
We slashed their Google Adwords budget by 75%, redesigned the campaign from the ground up (structuring it the way is should have been in the first place) and still generated the same number of leads in the first month with us as they had the previous month.
Meaning, we slashed their cost per lead by $72.24 (to a lead acquisition cost of $34.21).
And after 5 months of working with us, their total number of leads per month have doubled to more than ninety (90), further reducing their lead acquisition cost to $25.25.
That, my friends, is how much campaign STRUCTURE has to do with your PPC success.
Would you like to see some proof?
Here’s a screen shot of the ad (it’s still running successfully, by the way, which is why we fogged up the text)…
By the way, that ad was split tested 43 times to get it this good. What other company will do that for you? Go ahead and ask before they take you to the cleaners…
PPC Campaign Structure
Success Marketing, LLC will work with you to design a PPC campaign from the ground up, beginning with the first and most important step – Keyword Research.
Then we analyze your target “landing page” to match the right keywords with your stated objectives of the site, whether it’s to generate leads for your business, or to sell a product or service directly.
This is the key to our client’s success.
Here’s a little insider secret for you.
The reason most PPC management companies don’t talk about using PPC for market testing, and why they don’t structure your campaigns properly, is because it affects how much they can charge you.
Ideally, they’d love to have you as a client running PPC 24/7 so that they can rack up a huge bill you’ll have to pay.
For instance, did you know that improperly structured campaigns have to pay more per click than campaigns that are optimized?
So if part of the PPC management fee is based on overall Adwords budget, why would they optimize your campaign? Optimizing YOUR campaign would mean that THEY would get paid less. So now you know…
The next, and most important aspect, is to create Pay Per Click ad copy that will speak to the needs of your prospective customer, client or patient.
The idea is to “sell the click” to get them to your site.
Would you like to see an example of what we’ve done for a client who was handling his own pay per click campaign for two years before meeting us?
Here’s an example of what our ad has done for him:
What would a 4.51% click through rate (CTR) do for your business? Not to mention that he wasn’t even using teh “Content Network” at all…
Side note: the Content Network can work effectively for you, depending on your target audience and the product or service you are advertising. Most PPC Management companies will not even discuss this with you.
Anyway, based on optimizing his campaign, here is what we did for our client based on the results shown above…
Case Study #2:
For the service being advertised with this particular Ad Group, we generated 429 leads in three and a half (3.5) months for his business. In the previous two and a half (2.5) years, he was only able to generate 117 leads total.
That translates to a 3,142% increase in the amount of average leads generated per month, for roughly the same cost per lead!
Our job doesn’t end with designing a Pay Per Click campaign
We will not stop at just coming up with a winner strategy for your PPC campaign. We will provide you with monthly (or bi-weekly) reports, as well as providing ongoing monitoring of your PPC campaign.
PPC Program Specification
Our Pay Per Click Program is aimed at one ultimate goal: to meet or exceed your stated goals for the website.
To accomplish this task, our systemized program is broken up into four (4) distinct phases:
- Pay Per Click Campaign Management – Initial Analysis
- Pay Per Click Campaign Management – Campaign Setup
- Pay Per Click Campaign Management – Testing Phase
- Pay Per Click Campaign Management – Monthly PPC Campaign Management
Pay Per Click Management Features
- Business objective setting & campaign model understanding
- Keyword research
- Bid rate analysis
- Monthly budget recommendation
- Campaign structuring
- Landing page analysis
- Ad creation
- Campaign setup in Google Adwords
- Conversion tracking setup
- Ad split testing
- Keyword split test
- Conversion testing
- Bid management
- Keyword modification
- Testing of new ads
- ROI analysis & reporting
Get the unique PPC advantage from Success Marketing, LLC.
Ready to Get Started?
To contact us regarding your specific situation, whether your current PPC campaign is outsourced, run in-house, or you want to use PPC for the first time, here’s how to get started:
- You can leave a comment here and we’ll get back to you.
- You can download the 1 sheet proposal below.
- You can follow me on Twitter and leave me an @ reply or DM.
- You can visit Michael or Rob on LinkedIn or Facebook and leave us a message.
If you leave us a comment, please provide your website and we’ll check it out prior to contacting you.
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To learn more about Success Marketing LLC and how our web marketing firm can help your online sales, lead generation or web presence, simply follow the links to our “about us” page.
