How to Do Online Market Research

Here’s a quick tutorial on how you can generate valuable market information on a limited budget… and in record time.

What are we talking about?

Believe it or not… Google Adwords.  Yes, you can run a limited budget, limited run pay per click marketing test for your business.

Do you think we are way off base here?  Okay, consider this…

Have you heard of the book “The Four Hour Work Week” by Tim Ferriss? Do you know where how he settled on the title of his best selling book?

Yep, you guessed it… pay per click marketing on Google…

So how does it work?

Pay Per Click Marketing

Maybe you have already tried pay per click marketing for your business.  Or perhaps you are already running a campaign (successful or not).

So how is this any different than your “typical” PPC campaign?

Well, here’s a quick list for you:

1. Limited budget and/or geo-targeting constraints
2. Specified marketing goals established BEFORE running your PPC campaign
3. Tight integration between keywords, ads and landing page
4. Goal tracking to keyword level

Now, should you be doing this for your “typical” PPC campaign?

Yes.  Of course.

But the key difference between a market test and running a PPC campaign 24/7 is the OBJECTIVE.

And that’s because you need to TEST keywords and keyword EFFECTIVENESS before rolling out your PPC campaign.

Why?

Well, think of it this way.  Once you’ve completed your initial keyword research, you have no way of knowing which keywords are better than others.  And by better we mean keywords that lead to the successful completion of a GOAL.

Your chosen goal.

And that requires testing. So, you set up a market test, run ads with a set of keywords, and track the results.

Have you done this?  Has the web marketing firm you’ve chosen done this for you on your behalf?

Probably not.

Why have you not heard this before?

The short answer is that the majority of ad agencies or web marketing firms:

• don’t know about this technique because they outsource most of their marketing tasks to other companies (like us), or…
• don’t care about running marketing tests for you because their fee schedule depends on spending your ad money by the boat-loads.

In other words, there’s no money for THEM market testing your keywords.

So where does that leave you?

Well, if you are like most you’ve probably spent LOTS of money on pay per click marketing with little or no results to show for it.

And the “excuse” that gets passed around is that Google Adwords is too “old school” to be effective anymore.

Yeah.  Right.

Ready to Take the Next Step…

Do you want to know how this can work for you?  Great.  Here’s what you can do.

1. Click the link to our Pay Per Click Marketing program page to learn more details about how we can help you
2. Leave a comment by clicking the link at the top of this article and share your question with us.

Does that make sense to you?

Listen, here are your alternatives.  You can continue doing what you are doing… or you can actually do something to grow your business.

The choice is yours…